3 Ways To Avoid The Bullshit In The Fitness Industry

Social media has become a great tool for people to connect, make money, and even learn about new topics. The one downside to this is, it's not regulated by any means so not all of the information out there is accurate. This is most prevalent in the fitness industry compared to others. There is a low barrier to entry to get into this industry and many people are claiming to be “experts” in a specific field.

In the fitness industry, you have people who took a weekend certification and are now “hormone experts’. On the other end, you have world class clinicians//researchers like Andrew Huberman, Peter Attia, and Layne Norton, who have put decades into their craft. Each of the aforementioned Drs (Ph.D. or Medical) are the top of their fields and have been a part of some of the best research in the past decade-plus.

But what happens when the information these doctors give doesn't align with what you hear from Instagram or your friends? How can you sift through the mounds of information out there?

The 3 most significant signs of bullshit information on social media

If someone is speaking in absolutes.

But what does absolutes mean?

“ only this diet will work for you”

“This is the only way to lose fat”

“ Don't do that, only do this exercise instead”

There are many reasons a person can be speaking in absolutes, but 99.99% of the time if they speak in absolutes, they are full of shit.

Someone cites research but uses it incorrectly.

It's all the rage right now to be “science-backed” or use “science-based” but the majority of fitness and nutrition professionals do not cite research properly. Most of the time people will just copy what they heard someone else say and then use the same research articles to show they are “smart”

2 great examples of this are the documentary game changers on Netflix. They cited multiple different studies but did it all incorrectly. If you don't believe me, read this article by Merideth @ Tactic Nutrition. She took the time to break down every article cited. Another example would be hearing Huberman or Layne Norton on Instagram say something about nutrition and this so-called expert will just copy that information and citation without actually doing the research. They just place the citation at the bottom of their caption without even knowing what the study says.

They say that X supplement or X pill can solve your issues

I saved this one for last because it pisses me off the most. Supplements and pills are there to help you, they don't fix problems. At their absolute best, taking a supplement is like putting duct tape over a leaking pipe. It'll mask the bigger issue, but it's not a long-term solution. If someone in the fitness industry is trying to say that this supplement or pill will fix your problem, take in their information but then take a step back. You need to ask yourself a few questions:

Am I ok taking this supplement for the rest of my life?

What issues can this cause?

Why do I need this?

What do I lack in my daily nutrition/ life habits causing me to need this?

No supplement or pill ( unless prescribed by a doctor) can/should fix major health issues. Usually, there are lifestyle factors at play that you can change to help solve this problem.

So…….What do I believe?

I can't sit here and tell you who or what to believe but I can tell you to ask questions and then ask some more questions. Does this person have the knowledge or experience to make this claim? Or did they just do enough research to sound smart?

If you can get past that barrier then 9/10 times you have found a good source of information

3 ways I can help right now

1. Follow me on Instagram where I talk about fitness and nutrition daily. You will find a lot of great tips and tricks you can apply directly to your nutrition and training

2. Follow me on Twitter for more insight into my ideas. I tweet daily so keep up!

3. Book a call with me to schedule a free consult. I am here to help you. You took the time to read my newsletter which I appreciate more than you know. Again this is totally free you just need to fill out a few questions so you can get the most out of the call!

I've created an awesome cheat sheet that I want to give you (to help you unlock new ideas for your nutrition).

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